5 Trendy PR Tips for Fashionistas

The stereotype goes that shoes is a woman’s weakness. While this isn’t true about all women, it’s definitely true about most fashionistas. But it’s not just the shoes is it? It’s also the hair, the makeup, the coat, that scarf, the perfect pair of jeans… or yoga pants. There are many components to the perfect outfit,…

6 Tips to Help Indie Musicians Gain Publicity

As a music-lover and former entertainment journalist, I often find myself in the company of independent artists. As soon as I let it slip that I’m a publicist who worked with quite a few indie acts, the questions start pouring in. From poets to bass players, the underlying theme is always the same. How I…

What you Need to Know about Working from the Road

Originally posted on Alexis Chateau:
A year and a half ago, I siezed the opportunity to travel and write for a living. It wasn’t a glamorous life, but I was doing two things I loved and that was more than I could ask for. As time closed in on the start of my adventure, I…

5 PR & Marketing Tips for Restaurants

Running a business is no easy task, and restaurants rank pretty high as one of the most daunting. Why? Because restaurants have an alarmingly high failure rate. According to a study by the Ohio State University, 60 percent of restaurants don’t survive their first year, and 80 percent don’t make it to a fifth anniversary….